This is a great time to be a marketing leader. Never has the opportunity been greater to make a real impact in the success of a company than in the "winner takes all" market of today.
— Mark Donnigan (@mdonnigan) February 8, 2020
Here is my latest LinkedIn article that build…https://t.co/1j9GxXnjXQ https://t.co/IYV2huWv2e
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From Mark Donnigan Marketing How To Drive A Market Mark Donnigan Head: Thoughts on Category Design
Here's one technique for how to build a market in a winner takes all environment. This article develops on a discussion I assembled to present my thinking around category design and why it's important that all businesses no matter their stage, execute the category design playbook to become a Category King.